
Blog Improvement Process: Why schedule your blog posts?
Here are a few ideas about getting better coverage and promotion of your blog or website. A lot of "experts" suggest involved ways to get your blog a lot of readers in no-time.
C'mon! Think about it. If it sounds too fantastic - what is the catch? Often it is expensive, sometimes involves hiring an expert, it is time-consuming, and with dubious results. Many people read the blogs they like on their smartphone while waiting in line and/or doing other tasks, so make it easy on your readers. Use short posts and smaller sized photos in the blog. Eliminate word clutter. Pretend you are reading your own blog on your own smartphone, even if you don't have or use one. Place larger detailed articles and larger photos belong on your website instead.
Here's my formula:
1. Keep it simple, see if you can
read it out loud in 5 minutes. Reading it out loud to yourself catches a multitude of errors as well.
2. Block out a regular amount of time daily to devote to your "blog-effort."
3. Make your blog writing time brief so you can do it every day. Try 15 minutes of daily blog-editing for starters. If you cannot do it daily - try weekly. It is helpful to identify your blog as a weekly blog if you will only update it weekly, either in the "Intro or Header" section, the Title section, or the Footer section.
4. Make an appointment with yourself that you can keep - daily. Example: 10:15am-10:30am. It helps to target the work session
during the daily time when you are most alert and sharp. Avoid choosing the time slot at the end of your regular work-day when you are already fried from the pressures involved with your job. This includes stay-at-home moms, who work harder than most any office workers.
5. Make a spot to work on your blog in the same place at the same time each day or week. This reinforces the process in your mind and your commitment to keep the appointment, and makes for better results. Once you have done it for a month - you will have begun a habit that will help you more than you realize. If possible, choose a space that is free of other distractions, not while you are watching TV or others are demanding your attention.
6. Include a photo or illustrative graphic with
most posts. This is the hook that entices folks to keep looking the next time. Size your photos as "medium" so it will display well on most people's smartphones without making the page load so slowly over a phone-type connection. Test what your blog looks like on your phone and ask friends to test it on their phones for consistency and page-load times. In Blogger, enable the "mobile" view when you are setting up your blog template.
7. Check your spelling and grammar usage - one thing bloggers really dislike is getting corrected on spelling or grammar by their readers in the "comments" section. Blogger has a spell checker and here is a good Grammar checker that will do it in a browser window:
http://www.grammarly.com/handbook/
Further reinforcement:
Read other blogs and Twitter accounts that feature similar subjects or products to yours. Look for inspiration in their use of adjectives and specific phrasing. Short is better - so hone those word-smithing skills!
Writing and creating, even taking the photos that you will include in your posts, can be done in longer time-spots than your initial 15-minute appointments.
The idea is to establish a regular routine.
Even if it gets set in stone at only 15 minutes.
Sometimes you can use up hours working on it, depending on your availability and creativity.
15 minutes is generally a realistic goal to start with. The more realistic you make your goal, the more likely you will succeed with the plan.
Tell yourself the truth - no one is going to check on you if you did it wrong!
If you are on Blogger, you can schedule your posts to appear in the future so you can knock out a few of them at once.
Scheduling your posts helps with time management, and can reinforce the process in your own mind and life.
Lorens World has a great, brief list on improving your Blog readership/viewing here:
http://www.lorensworld.com/business/get-more-people-to-read-your-content/
Some further reading on scheduling your blog posts and free, downloadable worksheets:
This link features a really basic worksheet - written in MS Excel
http://www.webpronews.com/blogger-editorial-calendar-is-here-2006-01 - Once you download this one, it is also usable in any of the free open source spreadsheet programs like
Google Docs or
Open Office, It helps to keep you mentally organized when you make briefs notes on what
Keywords you will choose for each post.
If you want to use it the spreadsheet above, on your phone or tablet this is a great app for purchase:
Dataviz Documents To Go for Android or iPhone which enables you to use and edit spreadsheets on your phone or tablet.
A few more reference articles and free download Blog Scheduling templates:
http://contentmarketinginstitute.com/2012/08/editorial-calendar-template/
http://www.savvyb2bmarketing.com/blog/entry/572231/save-time-stress-%E2%80%93-blog-editorial-calendar-template
Ok, this entry took more than 5 minutes to read... once in awhile you can run over - but you get the idea!